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Blazar Capital has built a portfolio of ambitious DTC brands in the recent years, supporting with website development and optimization. Blazar wants to offer this knowledge to other companies and therefore partners up with three agency profiles with a past in Dentsu & WPP and launch the company Mercive.
Blazar Capital has experienced increasing external demand for building and optimizing e-commerce stores over a long period of time. They have not yet had the capacity and setup to handle the enquiries, but that is now changing in their new partnership with Alexander, Christian & Simon.
The partnership has emerged from a shared understanding and vision for the Shopify agency of the future. A combination of Blazar Capital’s commercial understanding and the boys’ international experience from the agency world, will form the foundation for a strong partnership.
The three agency professionals have long worked with global brands at Dentsu & WPP and have been keen to use that knowledge to develop ambitious e-commerce websites in an increasingly complex market. The current setup suits them well in terms of scaling the business and they have already signed with a number of exciting brands ahead of the launch.
Combining Web Development, Design, Technology & Data, Mercive will deliver bespoke Shopify solutions, focusing on the entire customer journey to create a more personalised customer experience.
Alexander joins from Wunderman Thompson MAP and has extensive experience in e-commerce, helping both global and locally based brands scale online. With his holistic approach to the profession, he understands how to run a profitable e-commerce business.
Simon brings international commercial experience from New York, where he previously drove strategic projects for agency group Dentsu. He most recently supported digital transformation projects for global brands at Wunderman Thompson MAP.
Christian has worked for 6 years as a full-stack developer at Wunderman Thompson MAP. There he led a product team focused on commercial product development, efficiency, automation and global scaling of the company’s operational organization.