Customer-specific prices in Shopify B2B
In B2B, two customers rarely buy on the same terms. One has negotiated a fixed discount, another only purchases part of the range, and a third has entirely bespoke net prices agreed in a contract. Shopify B2B is built for exactly this complexity, because you can tie prices, catalogs and payment terms directly to the individual business.
At the core is the concept of a company, a B2B customer that represents an entire business with one or more buyers. To each company you can attach a catalog that determines both which products the customer can see and which prices they pay. This means the same store can show different assortments and prices depending on who is logged in.
Catalogs and price lists
A catalog in Shopify B2B combines two things: a product list that decides what the customer sees, and a price list that decides what the customer pays. You can build price lists with fixed prices per product or with a percentage adjustment across the entire range or selected collections.
This flexible model makes it possible to give a customer group a general discount while overriding individual items with specific net prices. In practice, many brands create a few standard catalogs for typical customer segments and supplement them with tailored catalogs for their largest or most specialized customers.
When the standard features fall short
Shopify B2B covers a large share of the needs that wholesalers and manufacturers have, but some business models require more. This could be tiered or volume discounts, customer-specific minimum orders, or logic where the price depends on agreements stored in an ERP system.
This is often where a misunderstanding arises. A company may believe it has twenty pricing models, but once the agreements are mapped out, it typically turns out to be a few patterns with variations. That exercise is crucial before you decide whether standard catalogs are enough or whether a tailored solution needs to be built on top.
If the need goes beyond the standard features, a dedicated app can integrate prices from your ERP or handle complex discount logic directly in the checkout.
How Mercive can help
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