148% online sales growth through a unified paid marketing strategy

At the start of the collaboration in January 2025, 2ned lacked a partner with deep commercial understanding to elevate the brand and accelerate online sales. The existing structure limited their potential, and there was a need for a strategy that could unite branding with hard performance.

The objective was ambitious: To realize growth of over 100% by professionalizing their entire marketing setup.

We implemented a full-funnel strategy focusing on synergy between performance and branding. The budget was allocated with 30% for brand activities and 70% for performance to ensure both awareness and conversions.

We executed a cohesive content strategy across Google Ads, Meta Ads, and Klaviyo, ensuring each channel supported the next and maximized the impact of ad spend.

Results appeared quickly, and we grew the brand by a total of 148% during 2025, significantly surpassing the original objective. Beyond revenue, we established fixed structures and processes for operations, strengthening the 2ned team's internal capabilities.

We now have a robust and scalable foundation that allows for efficient increases in efforts and budgets moving forward.