Incrementality-driven growth across 5 markets

Essential Foods held a strong position across five markets with solid revenue, but the full potential of their ad platforms remained untapped.

The challenge was not just generating traffic, but ensuring that the massive ad spend drove actual incremental sales rather than merely targeting existing customers. There was a need to streamline operations and shift focus aggressively toward winning new market share.

We optimized the existing setup by implementing specialized tools that provided deeper insights into the customer journey. Strategically, we shifted focus from general volume to the targeted acquisition of new customers.

By strictly segmenting the marketing efforts, we ensured that budgets on Google and Meta were spent on expanding the business, while trimming bidding strategies to maximize the efficiency of every dollar spent.

The shift toward efficiency paid off. We increased total e-commerce revenue by over 20%, while ad efficiency skyrocketed. On Meta, we lifted ROAS from 320% to 530%, and on Google Ads, we saw an increase from 1010% to an impressive 1535%. This proves we succeeded in scaling the business profitably without compromising on volume.