From complex development to full control, focusing on creativity and simplicity.
From complex challenges to a streamlined and creatively tailored platform.
SAKS POTTS faced a series of challenges with their previous e-commerce setup. They were working with a custom headless CMS that was complex and required external development assistance, making it difficult to manage the platform internally. At the same time, their ERP system was inefficiently integrated with the rest of their e-commerce setup. This created numerous manual processes and errors in data handling, as the systems did not communicate with each other and required duplicate work in several areas.
With the ambition to simplify their e-commerce setup and reduce reliance on external parties, SAKS POTTS sought a solution that was both minimalist and tailored to their high creative standards. They needed a cohesive structure between their tech stack and platforms that could eliminate duplicate work and create a more efficient process for managing their e-commerce and ERP internally.
A solution that combines creativity and operational simplicity.
To address these challenges, we migrated them back to a native Shopify setup that combined the brand's creative vision with a sharp focus on operational simplicity. A well-documented and flexible Shopify theme was chosen as the foundation, enabling SAKS POTTS to manage everything internally without the need for development expertise. The design was optimized with flexible content options and functionalities that support campaigns and collection launches.
Additionally, the ERP system was fully integrated with Shopify, eliminating the need to handle the same tasks in multiple places. This allowed their ERP to function as the primary source of data output, where information was accurately and automatically transferred to Shopify. The result was a platform that not only reduced manual errors but also created a better balance between creative content and conversion focus.
The Shopify solution provided full control and a foundation for future growth.
The new Shopify solution gave SAKS POTTS full control over their e-commerce platform and reduced their reliance on external developers. With a strong synergy between the ERP and Shopify, workflows became more efficient, eliminating duplicate work and ensuring that data was always up-to-date and accurate. The operational simplicity freed up time and resources for the team, which can now focus on strategic and creative initiatives. At the same time, the platform's flexibility has made it easier for SAKS POTTS to develop their content universe and run campaigns that strengthen both brand identity and conversion rates.
The new setup has not only resolved current challenges but has also created a solid foundation for future growth, enabling SAKS POTTS to continue expanding their digital business without technical limitations. This was evident just three months after going live, with revenue being 80% higher than the previous year.
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Strandgade 56, 2. tv.
1401 Copenhagen
CVR: 43399233
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