Through a customer-centric approach, we developed great features and functionalities to support an immersive digital experience. Through interactive design we were bringing the colours to life and were able to create a playful but consistent user experience.

With the goal of building long lasting relations with the community and customers, we integrated Recharge for subscriptions – to consistently provide the customers with the products that they like. It was important that the subscription opportunity was an integrated part of the product detail page and easy to navigate. Through the user journey we also integrated an AI based product recommendation, to increase relevance and opportunities for product discovery.

The solution supported personalization through all pages, including homepage, collection page, product page, slider cart and checkout. We did not only want to provide a great user experience, but it was also about increasing average order value and conversion rate to maximize revenue opportunities.