Optimized webshop generates strong growth

ÅBEN started as a brewery, but today they offer much more than just beer. It is in their genes to experiment, develop and always strive for the best. They believe in creating experiences that bring people together. With this approach, it was important for us to be able to reflect this through a new and optimized webshop. ÅBEN doesn't just sell beer, they sell experiences and interactions – which must happen both offline and online.

With a great desire to have more flexibility and options in their front end, we designed and built a new webshop - where we took them from Shopify 1.0 to Shopify 2.0. Throughout the project, it was crucial to take a customer-centric point of departure - where the focus was on simplicity in the form of content display and navigation, so that it is easy for visitors to explore and find what they want to buy.