Upgrading BLS Hafnia to 2.0 for improved functionality and increased creative flexibility

BLS Hafnia

2022 - Ongoing

Design & Development

Seeking full customisation

BLS Hafnia is a Danish street brand founded as a movement in pursuance of increasing representation within fashion, and thereby challenge the industry. Drive and inclusion are some of the key characteristics of the well-known fashion brand, and this is exactly what their community reflects.

BLS Hafnia already had an e-commerce solution in Shopify 1.0, which included two webshops respectively for the Danish and European markets but felt restricted in terms of functionality and limited in creative opportunities. BLS Hafnia needed an upgrade to have full control of unfolding the brand online, and wanted to increase engagement with their community – the decision of a partnership was quickly launched

Adjustments for customer & merchant

Our solution consisted of an upgrade to Shopify 2.0, where we made sure to support easy customization across all pages, accessible filtering systems and a visual appealing mega-menu, allowing BLS Hafnia to fully express themselves.

The customer journey on the site has been improved with an optimized slider cart, a new quick-add feature, an integrated styleguide, an advanced filtering system and a smart hover feature displaying multiple images on products in collection grids. All supporting a smooth navigation and exploration into BLF Hafnia’s universe.Additionally, we ensured that BLS Hafnia’s comprehensive members club and back-end is fully migrated with the new solution.

Ready to drive growth on Shopify 2.0

Transitioning BLS Hafnia to a Shopify 2.0 setup has given promising results. The platform's full customization and flexibility have empowered them to create a unique and tailored online shopping experience for their customers. As BLS Hafnia ramps up on content, the new setup ensures that they meet and exceed customer expectations, providing a seamless and engaging browsing and purchasing process.

Moreover, the optimized webspeed performance of Shopify 2.0 has significantly improved the website's loading times, enhancing user experience and reducing bounce rates. This improvement in speed and performance has a direct impact on conversion rates and customer satisfaction.

Furthermore, the integrated features of Shopify 2.0 have effectively supported BLS Hafnia's goals to embark on increasing their average order value. By providing targeted product recommendations, upsell and cross-sell opportunities, and streamlined checkout processes, the new setup has successfully boosted the experience.
In summary, the move to Shopify 2.0 has enabled BLS Hafnia to create a highly customized, customer-centric, and high-performing online platform that aligns with their brand vision and ready to drive growth.

When sales are so high that Shopify’s Inventory
Management can’t handle the demand

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