Rebuilding BLS Hafnia to support high growth

BLS Hafnia is a Danish street brand founded as a movement in pursuance of increasing representation within fashion, and thereby challenge the industry. Drive and inclusion are some of the key characteristics of the well-known fashion brand, and this is exactly what their community reflects.

BLS Hafnia already had an ecommerce solution in Shopify 1.0, which included two webshops respectively for the Danish and European markets but felt restricted in terms of functionality and limited in creative opportunities. BLS Hafnia needed an upgrade to have full control of unfolding the brand online, and wanted to increase engagement with their community – the decision of a partnership was quickly launched.