To enable full functionality for forét, we started by upgrading them to a Shopify 2.0 solution, adding more flexibility throughout the website. This allows the team to customize more sections on different pages for the many collection launches throughout the year.

Alongside the migration, we made various design and functionality updates to enhance the customer experience. Our optimization goal was to provide visitors with improved browsing options and help them easily find what they were looking for.

By enhancing the design for both mobile and desktop, we effectively showcased forét as a brand and delivered the omni experience their customers expect. We designed and developed several functionalities, including a dynamic cart slider with upsell, site search, filter functionality, an optimized product display page (PDP) with organized content, and clear calls to action (CTAs).

With the foundation now established, we are focused on building an ecommerce strategy and implementing activities to significantly scale direct-to-consumer (DtC) operations over the next three years.