Building a community driven commerce experience

Planet Nusa was already operating on Shopify and experiencing rapid growth driven by strong brand momentum and a highly engaged community. However the existing frontend was no longer supporting the brands pace ambition or creative expression.

The ecommerce experience lacked the flexibility needed to support storytelling community activation and engagement across markets. With increasing demand and brand hype the platform needed to evolve from a functional webshop into a destination that reflected Planet Nusa’s identity and energy.

We partnered closely with Planet Nusa to rethink the ecommerce experience from the ground up while staying on Shopify as the core platform.

The project started with a collaborative design process including inspiration workshops wireframing and prototyping to define structure user flows and creative direction across key pages. This ensured alignment between brand expression commercial needs and future scalability before development began.

Based on this foundation we designed and built a fully custom frontend tailored to Planet Nusas visual identity and community driven mindset. The solution focused on immersive content strong product discovery and flexible modules supporting drops storytelling and brand moments.

We also implemented features to activate and engage the community including event related content and experiences connected to cities where Planet Nusa has a presence strengthening the link between online and offline engagement.

• A custom ecommerce experience aligned with Planet Nusas brand and creative standards
• Improved engagement through community focused content and event driven experiences
• A flexible frontend supporting rapid growth drops and campaigns
• Stronger connection between brand community and commerce across markets
• A future ready Shopify setup enabling continued iteration and experimentation