Strong community and sales through own channels
Empowering community and growth
Planet Nusa was founded with the belief that everyone should feel welcome while exercising. As a sportswear brand, they are not only dedicated to offering excellent products, but they also prioritize building a strong community around their brand.
With the aim of keeping up with rapid growth and maintaining a strong connection with visitors on Planet Nusa’s webshop, we have collaborated to identify key areas in need of optimization. They wish to give back the best to their community, and that’s something we assist with here at Mercive across their Shopify platform.
Upgrading the existing platform
Starting with the key components such as the menu/navigation, collection page, and product page, we began to redesign new components. The focus was on the perfect user experience and simplifying the journey for visitors. We also aimed to structure all information better and pay even more attention to the mobile experience since 80% of the traffic comes from there.
As they grow, we have a desire to make everyday tasks easier – so they are not overwhelmed with too many operational tasks, but can instead spend time creating value for their community and many customers.
Today, Planet Nusa stands with a webshop that has been further developed from its original foundation. More functionality and flexibility have been built as their requirements have changed. Especially, the product page on mobile has proven to be a very important change for conversions.
A/B Test shows exceptional increase in Add to Cart
With the high traffic that Planet Nusa experiences, we spent a lot of time conceptualizing a mobile-first product page to ensure the best shopping experience. The goal was to structure content and product information to make it simple and clear to make the right decision.
With our redesign, we ran an A/B split test over 14 days, where we tested the old against the new design. The test included 68,510 unique product page sessions where the traffic was randomized 50/50.
The test resulted in a 171.43% increase in add-to-cart, which the team has been extremely proud of. It turned out that the assumptions and hypotheses we had based the product page redesign on actually gave us the output we were hoping for.
Enhanced performance and agile content management
Strandgade 56, 2. tv.
1401 Copenhagen
CVR: 43399233
LinkedIn
Instagram