Building a community driven commerce experience

Planet Nusa was already operating on Shopify and experiencing rapid growth driven by strong brand momentum and a highly engaged community. However the existing frontend was no longer supporting the brands pace ambition or creative expression.

The ecommerce experience lacked the flexibility needed to support storytelling community activation and engagement across markets. With increasing demand and brand hype the platform needed to evolve from a functional webshop into a destination that reflected Planet Nusa’s identity and energy.