Are you about to choose an e-commerce platform? Many businesses today are considering either a Magento webshop or Shopify – but the choice largely depends on what type of business you run, and how much flexibility, time, and technical capacity you have.
I denne artikel sammenligner vi Magento vs Shopify on functions, development, price, and maintenance – based on our experience from switching webshops for Danish brands.
Overblik over platformene
Shopify
Shopify is a hosted SaaS solution where you don't have to think about servers, updates, or security. The platform is known for its user-friendliness and short time-to-market. Shopify is currently used by many Danish DTC brands.
Magento (Adobe Commerce)
Magento is an open-source platform where you handle hosting and development yourself. It is extremely flexible but also complex. Magento is often used by larger companies with internal development teams and advanced needs.
Funktioner og fleksibilitet
Magento gives you maximum control. You can customize everything from product views to checkouts – but it requires development and testing every time.
Shopify offers a more structured approach. You gain access to a large App Store and modern technologies like the Storefront API, but within the framework of Shopify's architecture.
Shopify supports both B2C and B2B (with Shopify Plus), headless commerce, and multistore through Shopify Markets. Magento also offers multistore and B2B, but with a more complex setup.
Pris og vedligeholdelse
Magento requires you to pay for hosting, development, operation, and support yourself. Additionally, updates and security are your responsibility.
Shopify includes operations, hosting, and support in a single license. This makes it easier to predict your costs, and the platform is updated automatically.
Total Cost of Ownership (TCO) is typically lower with Shopify, especially for brands that want to scale without building a large tech setup.
Development and technical setup
Med Magento you have full access to the source code, but it also means that you need to spend time implementing and maintaining everything from scratch. This requires devops and technical skills internally or externally.
Med Shopify you work with themes, APIs, and modern tools like Oxygen and Hydrogen. You don't need devops, and development can often be done faster – and cheaper.
E-commerce funktioner
Begge platforme tilbyder:
- Lagerstyring og ordreflow
- Integrations with payment gateways and shipping
- Produktvarianter, rabatkoder og kampagner
Shopify er ofte hurtigere at komme i gang med, mens Magento can be customized more uniquely if one has the time and budget for it.
When should you choose Shopify over Magento?
- You will avoid technical complexity and heavy operation
- You want a quick time-to-market
- You have a smaller team and want to spend time on growth, not technology
- You will have access to modern features such as Shopify Markets, B2B, and headless.
Shopify migrering fra Magento
We help businesses migrate from Magento to Shopify without losing features, SEO, or conversion. This includes:
- Mapping of functions and data
- Setting up redirects and structure
- Replatforming of design and features
- Integration with payment and marketing tools
Konklusion
Magento vs Shopify it ultimately comes down to needs and resources. Magento is suitable for very complex setups but requires technical capacity. Shopify is ideal for ambitious brands that want to scale quickly and spend more time on marketing than on operations.
Would you like to know more about switching from Magento to Shopify? Contact us for a non-binding assessment.
