Webshop pricing: what you actually pay for
When you start researching webshop pricing, you quickly run into a wide range. A professionally developed solution can start at the lower end and climb well above 100,000 DKK, depending on complexity, design and integrations. That range is not arbitrary. It reflects the difference between a standard template you set up yourself and a tailored store built to convert and scale.
At Mercive, we see the price as an expression of business ambition, not as a cost detached from results. A webshop for a brand with few products and simple needs naturally sits lower than a solution with advanced product logic, B2B features, ERP integration and a design built from the ground up. The point is to match the investment to what the store actually needs to deliver over the coming years.
What it costs to run a webshop over time
Many people focus on the build and forget that there are also running costs. What it costs to run a webshop depends on the platform, apps, hosting and maintenance. On Shopify Plus you pay a fixed platform fee that covers hosting, security, updates and uptime, so you avoid juggling servers and patches yourself. On top of that come transaction fees, any apps and ongoing development.
This is where total economics becomes important. A cheap solution that requires constant bug fixing, manual workflows and expensive adjustments often ends up costing more than a well thought out platform. We recommend calculating the total cost of ownership over three years, including operation and further development, rather than looking only at the launch price.
What drives the price of a good webshop
What a good webshop costs is determined by a handful of factors. The level of design carries significant weight: a tailored, conversion optimized experience requires more work than an adjusted standard template. Integrations to inventory, finance, payment and shipping also drive the price, as do data volume and the complexity of your product catalog.
An often overlooked cost point is migration. If you need to move from an existing platform, your products, customers, order history and SEO value must come across without loss. That requires a well thought out data architecture and a controlled process. We handle exactly this in our custom platform migration service, so you avoid broken links, lost data and a drop in organic traffic after launch.
Finally, you pay for the competence behind the work. An experienced team anticipates pitfalls, builds so the solution can expand, and saves you from expensive rebuilds later. That is the difference between a webshop you outgrow within a year and one that carries the business for many years.
Are website prices binding, and what does the law say
A question that comes up among both webshop owners and their customers is whether website prices are binding. For your own webshop, prices to consumers must always be stated including VAT, the first time the customer sees the price and at every subsequent step of the purchase. An offer is only an offer if the customer genuinely saves compared to the normal price, that is, the price the item is usually sold at.
When it comes to an incorrect price, for example if a product mistakenly shows at 0 DKK, the picture is more nuanced. The Sale of Goods Act and the marketing rules indicate that an obvious pricing error does not necessarily oblige you to sell at that price, but you must be able to document that it was a clear mistake. That is why it is important to have control over price logic, currency setup and discount rules in your webshop from the start, so pricing errors do not arise. This is part of the technical foundation we secure when we build.
How Mercive approaches pricing
We start with the business, not with a price list. What does the store need to deliver, which integrations are critical, and where is the growth heading? Based on that, we scope a solution where every krone has a purpose. This gives a price that is transparent and anchored in concrete value rather than a loose estimate.
Our approach is to build on Shopify Plus, so you get a platform that is stable, fast and ready to scale.
How Mercive can help
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