What is an SEO consultant?
An SEO consultant is a specialist who helps your business win more customers from Google without paying for every click. SEO stands for Search Engine Optimization, and the work is about making your webshop technically sound, content relevant, and credible in the eyes of the search engine. It is a discipline that spans everything from technical setup to content and the authority your site builds over time.
In practice, a strong SEO consultant covers four areas: technical SEO (speed, indexing, structure), content optimization (the right pages for the right searches), internal and external link structure, and ongoing measurement. For a webshop, the technical side is often the most overlooked, and this is exactly where a consultant without development understanding hits a wall.
Why an SEO consultant for ecommerce is a different discipline
Most freelance SEO consultants come from the content and link building world. That works fine for a service business with 20 pages, but a webshop often has thousands of product, category, and filter pages that compete internally, generate duplicate content, and waste Google's crawl budget. Here, SEO is inseparable from the architecture of the platform.
At Mercive we often see brands that have had nice copy written and links built, yet still do not move, because the underlying foundation is wrong. Canonical tags point the wrong way, pagination gets indexed, category pages lack unique content, and the theme is too heavy to earn a good Core Web Vitals score. These are problems a pure copywriter cannot solve, but they decide whether your SEO effort can grow at all.
How we approach SEO for a webshop
We always start with a technical review before we touch content or links. That means assessing indexing, page speed, data structure, and how the platform handles category and product pages. Once the foundation is in place, content and authority can actually work for you instead of being held back by technical errors.
For brands with many products or many markets, we use programmatic SEO to build scalable landing pages that capture the long tail of searches without producing each page manually. This requires a well thought out data architecture, so that content, attributes, and URL structure all hang together. If you are facing a platform migration, that is also the most important moment to get SEO right, because mishandled redirects and URL changes can cost years of built up visibility in a single weekend.
Whether you are in Copenhagen or anywhere else in the country, the collaboration works just as well. A serious SEO consultant works strategically and measurably, and geography matters less than professional depth and an understanding of your platform.
What does an SEO consultant cost?
SEO consultant prices vary a great deal. Many freelancers sit around 600 to 700 DKK per hour, while agencies often work on fixed monthly agreements. What SEO costs per month depends on the competition in your industry, how much technical debt needs to be cleaned up, and whether the work is pure advisory or also execution.
Our recommendation is to look at business value rather than the hourly rate alone. A cheap consultant who cannot touch the platform often ends up more expensive, because the recommendations are never executed correctly. If you want to understand what a complete investment in a well functioning webshop really adds up to, we have gathered it in our overview of webshop prices.
How to choose the right one
The question of who is the best SEO expert in Denmark is less relevant than whether the consultant fits your specific situation. A B2B service business needs something different from an ecommerce brand with thousands of SKUs. Ask about experience with your platform, request to see concrete results, and be skeptical of guarantees about specific rankings, which no serious provider can promise.
Mercive is a Shopify Plus agency, and we work with SEO as an integrated part of how we build and scale webshops, not as an isolated copy task.
How Mercive can help
Want to take this further? Read more here:
Considering professional help? As a Shopify agency we help ambitious brands build, optimize and grow on Shopify.