Media Strategy & Planning

We never start by asking "What is the budget?". We start by asking "What is the goal?". Through Reverse Engineering, we calculate backward from your desired revenue or profit margin (EBITDA) to define what the maximum Customer Acquisition Cost (CAC) can be. We analyze your contribution margin and LTV (Lifetime Value) to set realistic KPIs like POAS or nCPA (New Customer CPA), ensuring you make money on every order we generate.

Once financial frameworks are in place, we develop a Media Modeling plan. We don't look at channels in isolation but assess their interdependence. We analyze diminishing returns for each channel to find the precise point where the next dollar is best spent—whether on Google, Meta, or other channels.

Execution is managed through a dynamic approach to budgeting. A budget is not locked forever. We monitor spend and performance daily against our forecast. If a channel underperforms, we move the budget. If another channel skyrockets in performance, we scale up. We ensure dynamic allocation where liquidity always flows toward the highest performance, rather than being locked in rigid monthly budgets.