Product Feeds & Dynamic Ads

The process starts with a technical analysis of your product data. We import your raw feed into Channable, where we set up intelligent rules to clean and optimize the content. We fill in missing attributes, map categories correctly to Google and Meta standards, and rewrite titles dynamically so they contain the keywords users actually search for (e.g., by adding brand, color, or material at the start of the title).

But data is just the foundation. We use Channable's Creative Image Editor to design dynamic ads that stand out visually. Instead of just showing a boring packshot, we automatically generate ads showing product USPs, brand assets, offers, before-and-after prices, or stock status directly on the image. This happens entirely automatically based on stock status and prices in the feed, so your ads are always current.

Finally, we structure the export to individual channels. We don't just send all data to all channels. We filter out products with low margins or poor size runs, so you don't waste ad spend on items that are hard to sell. We monitor feed health daily and fix errors before they impact your campaigns, ensuring stable and profitable operations.

What is included

A complete feed setup covers the full chain from raw data to channel. We connect the import from your Shopify catalog into Channable, build rules to clean and enrich product data, map categories to the Google and Meta taxonomies, and write dynamic title and description templates that match real search behavior.

On top of that we design dynamic ad creatives in Channable's Creative Image Editor, set up channel specific exports, and monitor feed health daily. You get a feed that is both technically correct and commercially sharp.

Benefits of optimized feeds and dynamic ads

Better product data has a direct impact on performance. When titles contain the keywords users actually search for, and attributes like brand, color, and material are filled in correctly, your products appear on more relevant searches and reach buyers with higher intent.

Dynamic ads lift click through rate because price, offers, and stock status are shown directly on the image and are always current. The result is higher relevance, less wasted ad spend, and more stable operation of your Shopping and Performance Max campaigns.

Pitfalls we help you avoid

Most feed problems stay invisible until they cost money. Missing or incorrect attributes lead to disapproved products, poor category mapping reduces impressions, and outdated prices or stock status create rejected items and bad buying experiences.

We filter out products with low margins or poor size runs so you do not pay for items that are hard to sell. We monitor the feed daily and fix errors before they hit your campaigns, so you avoid sudden drops in advertising performance.

Why Mercive

We work with Shopify every day and understand the link between catalog, feed, and ad channel in practice. We treat the feed as a commercial engine, not just a technical export, and we make decisions based on margins, stock status, and real sellability.

With Channable as the foundation we deliver clean data, strong dynamic ads, and daily monitoring in one combined setup, so your advertising stays current, profitable, and easy to scale.

Related services

See also our related services:

• Marketing Automation
• Tracking & Analyser