Tracking & Analytics
Achieve precise data tracking and analysis to drive profit-focused decision-making and optimize your e-commerce strategies.
The Right Tracking Solution for Your Business
No two businesses are alike, and therefore there isn't one tracking solution that fits all best. We start by analyzing your tech stack to choose the right engine. If you have complex needs, whether B2B or specialized e-commerce, we build a custom tracking setup via Stape.io. This gives us full freedom to tailor server-side tracking exactly to your unique customer journey and data structure.
For ambitious Shopify webshops, we often implement Elevar. We consider it the ideal 'flex-solution'; it delivers an extremely solid data layer structure ensuring all signals are sent correctly to marketing channels while retaining some flexibility in setup. It is the backbone of stable e-commerce operations.
But tracking revenue isn't enough; for e-commerce, we want to know the bottom line. Therefore, we primarily implement Reaktion for e-commerce. Reaktion is the market's most solid tracking platform, even though it is more locked in its structure than others. In return, it delivers unmatched precision in profit tracking. By using Reaktion for tracking and profit monitoring, we can optimize your campaigns directly for POAS (Profit On Ad Spend). This shifts focus from "how much did we sell?" to "how much did we earn?", which is crucial for scaling.
