Shopify B2B is Shopify's dedicated functionality for wholesale and business sales. Where businesses previously relied on third-party apps or complex ERP integrations, they can now offer a fully integrated B2B webshop directly in Shopify. At Mercive, we help brands build a B2B Shopify solution that combines user-friendliness, scalability, and professional control.
What is Shopify B2B?
Shopify B2B is a native feature in Shopify Plus that was launched in 2022. It allows you to conduct B2B sales directly from Shopify—without having to maintain a separate wholesale platform or use external plugins. Everything is managed centrally in the admin, and the same product catalog and inventory can be used for both B2C and B2B.
Central functions in Shopify B2B
With Shopify B2B, you gain access to a range of features that support complex requirements for wholesale sales:
- Customer-specific prices and price lists
- Payment on credit/net., for example, 14 or 30 days
- Differentiated shipping and payment methods per customer
- Customer accounts and business profiles
- Tax setup by market or customer group
- Access restrictions to products and collections
- Quick ordering and reordering function directly from the account
All features are built directly into Shopify, which means lower complexity and better performance compared to app-based solutions.
When does a B2B Shopify solution make sense?
Shopify B2B is ideal when you want to combine wholesale and retail in a single system while providing your B2B customers with a professional shopping experience. This is typically relevant if you:
- Sells to both B2B and B2C
- Has many different customer types with their own discounts and terms.
- Need for net/credit payment and invoice management
- Desire for lower dependence on ERP or custom code
- Will provide retailers with access to self-service and quick reordering.
Shopify B2B in practice
We have helped brands build B2B webshops in Shopify, where, for example, customer-specific pricing and access to certain collections are managed automatically. Many work with fixed retailers, where the user logs in and sees their own pricing structure, delivery terms, and preferred payment method.
You can also combine B2B and B2C in the same backend, allowing you to maintain the brand experience across customer groups.
Shopify Markets + Shopify B2B
By combining Shopify Markets and B2B features, you can offer:
- Different currencies and prices per market
- Local tax regulations and payment types
- Segmented access for retailers in different countries
Everything in one integrated Shopify solution, which is easier to manage and develop than traditional B2B platforms.
Ready to build a modern B2B Shopify solution?
At Mercive, we build Shopify B2B solutions that combine technology, design, and business understanding. We help you get started – whether you want to optimize an existing wholesale shop or establish a brand new digital B2B channel.
