Shopify shipping with GLS and PostNord: how it fits together
When you sell to Danish customers, Shopify shipping with GLS and PostNord is often the backbone of your delivery experience. Most Danish brands offer at least one of the two, and many offer both, so the customer can choose between home delivery and pickup at a parcel shop. The challenge is that Shopify does not know Danish parcel shops or shipping agreements out of the box. You need to connect a shipping platform to show real delivery options in checkout and to print labels without manual work.
At Mercive we see many companies start with a simple flat shipping rate and later discover that they lose conversion because the customer cannot choose their preferred parcel shop. GLS and PostNord are not the same company, and each has its own network of parcel shops and pickup points. A good setup lets the customer choose the shipping method and the nearest pickup point directly in checkout, so there is no doubt or friction right before the purchase is confirmed.
Parcel shops in checkout via Shipmondo
The most common way to bring GLS and PostNord into a Danish Shopify store is a shipping platform such as Shipmondo. A Shipmondo Shopify setup makes it possible to show parcel shops from both GLS and PostNord directly in checkout, pull labels automatically, and keep track of your shipments in one place. The platform also supports other carriers such as dao, Bring, DHL, and DB Schenker, which is handy if you later want to expand your delivery palette.
When it comes to Shipmondo pricing and Shipmondo GLS pricing, your actual shipping cost depends on your own agreements and the weight and dimensions of your parcels. The point is that the platform gathers your shipping agreements and automates the work, so you do not pay in the form of manual hours and error-prone labels. We recommend setting up shipping rules that match your actual cost price, and showing a clear free shipping threshold, since it is a documented driver of higher order value.
GLS or PostNord: price and speed in practice
One of the most frequent questions is which is cheapest, GLS or PostNord. The short answer is that it depends on the parcel. PostNord is often sharpest on smaller, light parcels over short distances, while GLS can be more favorable on larger parcels or specific routes. That is why it rarely makes sense to choose only one carrier on price alone. Most brands stand strongest by offering both and letting shipping rules control which method is shown for which cart.
On speed, both GLS and PostNord typically deliver to a parcel shop within a couple of business days in Denmark, and the difference is rarely decisive for the customer's choice. What really moves conversion is that the preferred parcel shop is visible, that the delivery time is communicated clearly, and that the price does not surprise anyone at the final step. Our approach is to test the shipping setup against actual order data rather than guessing what customers want.
How Mercive approaches the setup
We treat shipping as part of conversion optimization, not as an isolated technical integration. In concrete terms, we start by mapping your shipping agreements and parcel profiles, set up GLS and PostNord as delivery methods with parcel shop selection in checkout, and build shipping rules based on weight, order value, and delivery zone. After that we automate the label flow, so orders move from Shopify to print without manual steps, and shipment status is updated back to the customer.
For brands with a warehouse or ERP setup, we make sure shipping works together with the rest of the back-end system, so orders, stock deductions, and shipments all line up. This is where a well-considered fulfillment integration separates a webshop that simply works from one that scales. If you want a concrete proposal for your setup, get in touch and we will review your current shipping flow.
How Mercive can help
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