Shopify Markets makes it easier than ever to sell internationally from a single unified webshop. You can customize the customer experience for each market – without having to run multiple shops. But what exactly is Shopify Markets? How does it work? And when does it make sense to use it?
In this guide, you will receive a thorough introduction to Shopify Markets and how to use it effectively.
What is Shopify Markets?
Shopify Marketsis a feature that allows you to manage your international sales strategy directly from your Shopify admin. You can customize content, currency, prices, languages, and domains for each market.
This means that with one Shopify webshop, you can create multiple markets (e.g., Denmark, Germany, Norway) and provide customers with a local experience – without having to set up multiple shops.
What can you manage with Shopify Markets?
Shopify Markets gives you control over:
- Prices and currenciesper market (including automatic recalculation and manual adjustments)
- Domain structure(use subfolders like /de or separate domains like .de)
- Translations and languages(for example Danish, German, Swedish)
- Warehouse and productsper market (requires Shopify Plus or apps)
- Payment solutionslike MobilePay in DK, Klarna in SE, iDEAL in NL
- VAT, duties, and taxes– e.g. OSS, VAT, and US Sales Tax
All of this can be managed from your admin without the need for a technical setup.
How do you set up Shopify Markets?
It's easy to get started with Shopify Markets, but to fully benefit from it requires a well-thought-out structure:
- Activate Marketsin Shopify under "Settings > Markets"
- Create markets(EU, UK, NO, CH, etc.)
- Define domain structure– subfolder or domain
- Add languages and translationsvia Translate & Adapt or apps
- Adjust pricing and currenciesper market
- Test checkout and shippingfor each market
Do you needShopify Markets support, we recommend involving an expert in the planning.
When does it make sense to use Shopify Markets?
Shopify Markets is relevant if:
- Yousells to multiple countriesand will manage it centrally
- You willpresent different prices, languages, or productsper country
- You useShopify Payments(most Markets features work here)
- You will avoid technical complexity and multi-store solutions.
Many Shopify Plus brands use Markets as the foundation for international scaling.
Get help with Shopify Markets
At Mercive, we help brands to:
- Structuring market setup and domain selection
- Handle language, currency, and tax systems.
- Integrate with shipping, ERP, and payments.
- Understand the limitations and opportunities in Shopify Markets.
Whether you are selling in the Nordics or scaling globally, we can ensure a setup that converts and is easy to manage.
Contact us if you needhelp with Shopify Marketsor want feedback on your international strategy.