Shopify has just rolled out Summer '25 Edition out, filled with new functionalities that make it easier for brands to scale, work smarter, and offer an even better customer experience – whether you are working with B2C, B2B, or both.
We have gathered the most important features that are relevant for you who are already using Shopify – or considering Shopify as your next eCommerce platform.
One platform, global control – Markets and currencies gathered in one place.
1. Multiple business units in one Shopify store You can now link multiple business units (e.g., EU, US, or CA) to one Shopify Plus store and choose which one to use per market. This allows you to manage local tax, payment, and setup collectively – without having to create multiple shops.
2. Payments in multiple currencies With Shopify Payments, you can now get paid in up to 8 different currencies, which reduces currency fees and makes it easier to keep accounts when selling globally – for example, in both USD and EUR.
3. Subdivisions of regional markets You can now divide regions into more precise markets – for example, create separate setups for France under Europe – with tailored content, currency, and domain. Everything is managed visually and all in one place, so you can easily offer a local shopping experience globally.
Discounts & checkout – More flexibility, less complexity
4. Combine product, order, and shipping discounts into one rule.You can now combine multiple types of discounts into one offer – for example, “buy 2, get 10% off + free shipping” – so your customers only need to use one code and have a simple and clear discount experience at checkout, without confusion or extra steps.
5. Estimated duties and import taxes at checkoutYour customers can now see precise fees and customs costs before payment, creating a transparent shopping experience and increasing the likelihood that they will complete the order.
Theme Editor – Better tools, faster workflows
6. Copy/Paste of sections and blocksYou can now easily copy and paste sections and blocks between pages, making it quick and easy to build campaign pages, landing pages, and collection pages – without errors and without code.
7. Name your sections and blocksYou can give sections and blocks your own names, making it easier to navigate them – especially when multiple team members are working on the same theme.
8. Visual previews of blocksYou can now see small previews of content directly in the Theme Editor, making it easier to get an overview and work quickly with many blocks on one page.
9. Show/hide fields as neededIt is now possible to hide or show specific settings in the Theme Editor, so that only the most relevant options are visible to the editor – making the work with the theme more manageable.
Order & Admin – Better control and less manual work
10. Improved navigation and faster adminShopify Admin has become faster and more user-friendly, with smarter navigation and clearer overviews, making it much easier to work efficiently when managing products, discounts, and orders in a busy day-to-day environment.
11. Edit line items – also on subscription ordersYou can now adjust products, quantities, and discounts directly on an order that includes a subscription – so customer service can easily assist without having to recreate the order.
12. Print packing lists directly from ShopifyYou can now print packing lists directly from Shopify Admin, without using external systems, which saves time and makes it easier to keep track of picking and packing if you handle order shipping yourself.
Shopify Flow – New opportunities for automation
13. Send HTTP requests and receive data backYou can now send HTTP requests from Flow and receive data back directly in your workflow, which opens up integration with external systems – without the need for extra apps or manual processes.
14. Preview of data when building workflowsWhen you set up a Flow, you can now see example data for your variables directly in the editor, making it easier to build and test automations without errors.
15. Retrieve metaobjects directly in FlowIt is now possible to retrieve individual or multiple metaobject entries directly in Shopify Flow, making it easier to work with dynamic content and custom data structures in your automations.
B2B – Ready for scaling across markets
16. Shopify Markets is now available for B2B.You can now use Shopify Markets in your B2B shop and easily manage multiple markets in one unified solution, saving you time and resources without compromising on flexibility and localization.
17. Gift cards for B2B customersYou can now add gift cards to your B2B catalogs, so your business customers have a more flexible and personalized purchasing experience – even for repeat purchases or as part of a customer agreement.
POS – More control in the physical store
18. Central management of payment methods in POSYou can now manage all payment methods across your physical stores in one place, making it easy to ensure a consistent payment experience and efficient operations – no matter how many employees or locations you have.
19. More rights and roles in POSYou now have better control over who can edit customer information and apply discounts in the store, allowing you to minimize errors and ensure a safe and professional experience – for both customers and employees.
Accounts & privacy – Better experience and control over compliance
20. Branded login on your own domainYou can now display login pages to your customers on your own domain – for example, account.yourbrand.dk – which creates a more cohesive and professional experience, where customers never leave your brand.
21. Cookie consent directly on account pagesIf you use a custom domain, cookie consent and a privacy banner will now automatically appear on account pages, making it easy for you to comply with GDPR and other privacy regulations.
22. Privacy API and consent logsWith the new CustomerPrivacy API and built-in audit logs, you gain better oversight of consent and data processing without the need for your own systems – and you are also better equipped for documentation and compliance.
Ready to activate some of the features?
There are many new features to consider, and it can be a challenge to assess what provides the most value for your business specifically. If you need support or assistance in implementing some of the new options, you are always welcome to reach out to us.
