Frequently asked questions
Paid Shopify themes typically cost between 250 and 350 dollars as a one-time payment. In return, you usually get more sections and design variations, along with better conversion optimization than the free themes offer.
Free themes are developed by Shopify itself and are stable and minimalist, but they come with limited layout and design options. Paid themes offer more sections and design variations, and they are often better optimized for conversion and storytelling.
A custom theme is built from scratch and gives you complete freedom to design components and flows that match your brand. It is particularly relevant for larger brands with more specific requirements, where a standard theme simply is not enough.
Beyond the aesthetics, you should look at speed and performance (Core Web Vitals), the ability to edit easily without code, and support for Shopify Markets. It is also important to consider the available section types and conversion features such as product recommendations and campaign elements.
