Redesign and custom Sanity buildout for Football Travel

Football Travel is Denmark’s leading agency for football trips across Europe, making it easy for fans to attend the biggest matches through complete travel packages.

As demand grew and customer expectations increased, the existing online experience no longer matched the quality of the product itself. Planning a football trip involves many moving parts, from match tickets to hotels and flights, and the booking flow needed to support this complexity without adding friction.

The goal was clear. Give fans full flexibility to customize every part of their trip, while creating an intuitive and seamless booking experience that brings excitement back into the journey instead of stress.