Redesign and custom Sanity buildout for Football Travel

Football Travel is Denmark’s leading agency for football trips across Europe, making it easy for fans to attend the biggest matches through complete travel packages.

As demand grew and customer expectations increased, the existing online experience no longer matched the quality of the product itself. Planning a football trip involves many moving parts, from match tickets to hotels and flights, and the booking flow needed to support this complexity without adding friction.

The goal was clear. Give fans full flexibility to customize every part of their trip, while creating an intuitive and seamless booking experience that brings excitement back into the journey instead of stress.

We took full ownership of the frontend journey from discovery and design to development and go live.

The project focused on redesigning the entire booking flow, allowing users to easily build their own travel packages by combining football tickets, hotel stays and flights. Every step was designed to feel clear, intuitive and transparent, even when handling complex choices and pricing logic.

To support this, we built a strong CMS structure in Sanity paired with a custom backend service that pulls prices in real time. This setup ensures that packages are always accurate and flexible, while giving Football Travel full control over content and product presentation.

The result is a platform where great design, solid frontend execution and robust backend architecture work seamlessly together. They know have the opportunity to scale into further sports.

• More than double revenue since launch
• A streamlined booking flow enabling fully customizable travel packages
• Real time pricing across football, hotel and flight components
• A flexible CMS and backend setup supporting rapid iteration
• A scalable platform supporting Football Travels ambition to grow across Europe