Why switch from DanDomain to Shopify
A migration from DanDomain to Shopify is rarely an impulse decision. Most Danish webshops considering the move are stuck in one of three places: they lack flexibility in their theme and checkout, they spend an unreasonable amount of time on operations rather than growth, or they find that integrations and apps cannot keep pace as the business expands. Shopify typically solves exactly these problems with a fast, hosted platform, a large app ecosystem, and a checkout that converts.
DanDomain Webshop is a solid Danish system with Danish support from the DanDomain customer center, and it works well for many. But when ambitions point toward international scaling, custom functionality, or headless setups, Shopify often becomes the more obvious foundation. Our recommendation is simple: only switch if you have a concrete business reason, not because the platform is trendy.
What to bring with you, and what to leave behind
The most important principle in a migration is to move what creates value and leave the rest alone. The core you always need to secure is products with variants, images and inventory data, customer accounts, order history, category structure, and your URL structures. If you forget URL mappings, you lose the SEO you have built up over years, and that is the most expensive mistake we see in practice.
Resist the temptation to build all the new, smart features at the same time as the move itself. Start by getting the shop to function on Shopify with the same assortment and the same revenue as before. Once the new platform is stable, you can take advantage of Shopify's options for apps, automation, and improved design. That discipline keeps the project on time and on budget.
How Mercive would approach the migration
We always work in phases. First we map your existing DanDomain Webshop: data export, number of products and variants, integrations to your accounting system, shipping and payment, as well as your current URL structure. Then we build a new Shopify theme and import the data into a test environment, where we validate every dataset against the source before anything goes live.
The domain is a separate point. If you bought your .dk domain through DanDomain, the DNS needs to point to Shopify once the shop is ready. We plan 301 redirects from all old URLs to the new ones, so neither customers nor Google lose the thread. Finally, we test the entire purchase flow, payment, and order confirmations before we switch the domain over at the agreed time with as little downtime as possible.
We always treat migration as a risk-managed project with a rollback plan, not as a one-off action. Read more about our approach in our general guide to migration, or get in touch with us about a specific DanDomain move.
Price, support, and the difference between Shopify and Shopify Plus
The price of a Shopify webshop depends on scope. The Shopify subscription itself is a fixed monthly cost, while the build and the migration are priced according to the number of products, integrations, custom functionality, and design level. A simple shop with a clean data import is faster and cheaper than a complex B2B shop with ERP integration and custom development. We always provide an estimate based on your specific mapping, not a standard package.
Shopify works well in Denmark with Danish language, Danish payment methods, and local shipping, so the concern about Danish operations is unfounded. The difference between Shopify and Shopify Plus is primarily about scale: Plus offers higher performance, more stores, advanced automation through Shopify Flow, programmable checkout, and dedicated support. Most small and medium-sized webshops start on regular Shopify and upgrade to Plus when volume or complexity demands it.
How Mercive can help
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