Legacy modules migrated automatically (1 item).
[1] module.article: {"_type":"module.article","author":"Alexander Weidinger","bannerImage":{"_type":"image","alt":"Innovation examples from e-commerce focusing on UX, performance, and growth","asset":{"_ref":"image-43dbb55b5cf9fc982992b7921699cf45f30c9564-2140x2160-jpg","_type":"reference"}},"body":[{"_key":"bf175e4471a8","_type":"block","children":[{"_key":"6e69cae03e9d","_type":"span","marks":[],"text":"Innovation in e-commerce is not about grand words, but about concrete improvements that can be felt in speed, flexibility, user experience, and growth. This article shows how small and targeted changes in everything from platform choice and architecture to performance and conversion optimization can significantly elevate a webshop, and why ongoing adjustments are often the most effective form of innovation."}],"markDefs":[],"style":"normal"},{"_key":"c2d84407e19f","_type":"block","children":[{"_key":"3d3a6ce320cd","_type":"span","marks":[],"text":"Innovation examples that can be felt in a webshop"}],"markDefs":[],"style":"h2"},{"_key":"5a3c6abda391","_type":"block","children":[{"_key":"75861c2075ba","_type":"span","marks":[],"text":"Innovation is not a brainstorming session on a whiteboard. Innovation is the moment when your webshop becomes noticeably better for customers, and when the business can scale without compromising on technology, UX, and processes."}],"markDefs":[],"style":"normal"},{"_key":"b7f7b9f80615","_type":"block","children":[{"_key":"56c460e373c6","_type":"span","marks":[],"text":"If you are looking for innovation examples, it makes the most sense to look for changes that move something very concrete. This could be faster loading times, fewer clicks to purchase, more flexible content management, or a setup that can handle campaigns and traffic spikes."}],"markDefs":[],"style":"normal"},{"_key":"830785729df2","_type":"block","children":[{"_key":"19e6b57f3c1d","_type":"span","marks":[],"text":"Innovation in e-commerce: where does it have the greatest impact?"}],"markDefs":[],"style":"h2"},{"_key":"e7ea939f17cb","_type":"block","children":[{"_key":"bfb5f00f31a5","_type":"span","marks":[],"text":"The most useful innovation examples in e-commerce rarely involve completely new ideas. They are about combining technology, design, and commercial understanding so that the experience is cohesive from the first click to checkout."}],"markDefs":[],"style":"normal"},{"_key":"b659d03aa422","_type":"block","children":[{"_key":"8ed6c0099735","_type":"span","marks":[],"text":"Here are areas where innovation can often be seen directly in measurements and in everyday life:"}],"markDefs":[],"style":"normal"},{"_key":"20d049e784f9","_type":"block","children":[{"_key":"c89354b1f5ca","_type":"span","marks":[],"text":"Platform choice and setup, so the team can work faster, more securely, and with fewer dependencies"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"d057d5496dcf","_type":"block","children":[{"_key":"adbc0329cb4b","_type":"span","marks":[],"text":"Customer experience on mobile and desktop, so friction is removed in navigation, product selection, and checkout"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"9bf3cb24a13d","_type":"block","children":[{"_key":"b326283c9b0a","_type":"span","marks":[],"text":"Performance and speed, so content loads when customers expect it, especially on mobile networks"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"5d9838506cc9","_type":"block","children":[{"_key":"61fa4fc13c46","_type":"span","marks":[],"text":"Scalability, so launches, campaigns, and market expansions do not create bottlenecks in technology or operations"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"65cc968196d4","_type":"block","children":[{"_key":"06939579532f","_type":"span","marks":[],"text":"If you want to see more concrete results and solutions gathered, you can explore Mercive's selected "},{"_key":"4dc4eb00f991","_type":"span","marks":["linkCases"],"text":"cases"},{"_key":"1b8a3ad8e80e","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"linkCases","_type":"link","href":"https://mercive.dk/cases"}],"style":"normal"},{"_key":"a9b48569ba69","_type":"block","children":[{"_key":"1938d3f58b29","_type":"span","marks":[],"text":"Digital innovation examples from Shopify cases"}],"markDefs":[],"style":"h2"},{"_key":"baf95e03949a","_type":"block","children":[{"_key":"26ed2fa8a4cd","_type":"span","marks":[],"text":"It is easy to say that one is innovative. The hard part is pointing to improvements that are concrete and documented. Below are two Shopify examples where the focus has been on customer experience and scalability."}],"markDefs":[],"style":"normal"},{"_key":"910614b76dc9","_type":"block","children":[{"_key":"6bd28d2aa1f2","_type":"span","marks":[],"text":"Planet Nusa: innovative product page"}],"markDefs":[],"style":"h3"},{"_key":"42fcb71777e3","_type":"block","children":[{"_key":"a9caa2b79041","_type":"span","marks":[],"text":"A new product page may sound like a small thing, but it is often here that customers decide whether they dare to choose size, variant, and buy now. When you reduce doubt and make the choice easier, the effect can be significant."}],"markDefs":[],"style":"normal"},{"_key":"0e6ea669b17d","_type":"block","children":[{"_key":"49b4cbd172f6","_type":"span","marks":[],"text":"In the "},{"_key":"125cbf46510d","_type":"span","marks":["linkPlanet"],"text":"case of Planet Nusa"},{"_key":"4e3474a045d3","_type":"span","marks":[],"text":" a new product page is described, which resulted in a 171.5 percent increase in add to cart."}],"markDefs":[{"_key":"linkPlanet","_type":"link","href":"https://mercive.dk/cases/planet-nusa"}],"style":"normal"},{"_key":"1bb196265945","_type":"block","children":[{"_key":"5a3f9d44e5d3","_type":"span","marks":[],"text":"BAREEN: headless and mobile first"}],"markDefs":[],"style":"h3"},{"_key":"e25dde119a24","_type":"block","children":[{"_key":"77af7f174158","_type":"span","marks":[],"text":"When a webshop needs to feel very fast and at the same time be flexible in content, a headless architecture can make sense. It can make it easier to iterate without locking into heavy change flows."}],"markDefs":[],"style":"normal"},{"_key":"0b30401fbeab","_type":"block","children":[{"_key":"73cb7f13fbe8","_type":"span","marks":[],"text":"In the "},{"_key":"f2da21502c10","_type":"span","marks":["linkBareen"],"text":"BAREEN case"},{"_key":"b3c3d11bf2e1","_type":"span","marks":[],"text":" a headless site was launched with a mobile first approach, and it is described that it resulted in 120 percent growth."}],"markDefs":[{"_key":"linkBareen","_type":"link","href":"https://mercive.dk/cases/bareen"}],"style":"normal"},{"_key":"771b1d65ae84","_type":"block","children":[{"_key":"f7b65490fa6d","_type":"span","marks":[],"text":"Innovative Shopify solutions in practice"}],"markDefs":[],"style":"h2"},{"_key":"c42382ff4e8e","_type":"block","children":[{"_key":"79a65b56b0f2","_type":"span","marks":[],"text":"Innovation on Shopify often involves using the platform correctly, rather than building unnecessarily much yourself. As complexity increases, many choose Shopify Plus, because it provides a more robust setup and more options for activation and scaling."}],"markDefs":[],"style":"normal"},{"_key":"0e5c6b8eaf6f","_type":"block","children":[{"_key":"c92cb847c37a","_type":"span","marks":[],"text":"A practical innovation example is when you activate new markets, automate flows, or establish a Plus setup in a way that fits the business's reality and internal processes. Read more about what it entails with "},{"_key":"4784014fbdb2","_type":"span","marks":["linkPlatform"],"text":"platform activation"},{"_key":"1d47f23f00e0","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"linkPlatform","_type":"link","href":"https://mercive.dk/services/platformaktivering"}],"style":"normal"},{"_key":"8e1a5eedffe5","_type":"block","children":[{"_key":"13472349fe27","_type":"span","marks":[],"text":"Headless commerce examples, and when it makes sense"}],"markDefs":[],"style":"h2"},{"_key":"7863f07bc45e","_type":"block","children":[{"_key":"8def56892379","_type":"span","marks":[],"text":"Headless is not a magic solution. It is an architecture that can make sense when you need higher flexibility, better performance, and faster iterations across content and development. It is especially relevant when brand experience and the pace of changes are a competitive parameter."}],"markDefs":[],"style":"normal"},{"_key":"cbdf93c38ea4","_type":"block","children":[{"_key":"9657404d9fac","_type":"span","marks":[],"text":"If you are considering headless, it is beneficial to clarify needs, dependencies, and expected impact before choosing a direction. You can read more about "},{"_key":"9c590d64625e","_type":"span","marks":["linkHeadless"],"text":"headless commerce"},{"_key":"deb3b026af2f","_type":"span","marks":[],"text":" and typical use cases."}],"markDefs":[{"_key":"linkHeadless","_type":"link","href":"https://mercive.dk/services/headless-commerce"}],"style":"normal"},{"_key":"922f60cddba9","_type":"block","children":[{"_key":"de0cd4fd09fb","_type":"span","marks":[],"text":"Conversion optimization as innovation that never stops"}],"markDefs":[],"style":"h2"},{"_key":"ae4e1c918fb4","_type":"block","children":[{"_key":"0a7e19e8a8c2","_type":"span","marks":[],"text":"The most overlooked form of innovation is the one that never gets finished. Conversion optimization, also known as CRO, is a good example. It is about ongoing improvements, where you test, learn, and adjust because customer behavior changes, and because the webshop can always become sharper."}],"markDefs":[],"style":"normal"},{"_key":"c7afba4956d3","_type":"block","children":[{"_key":"650e10fffb24","_type":"span","marks":[],"text":"In practice, a CRO rhythm can consist of these repeated steps:"}],"markDefs":[],"style":"normal"},{"_key":"32cdecdf019d","_type":"block","children":[{"_key":"771305a921b7","_type":"span","marks":[],"text":"Insights from data, customer feedback, and behavior analysis"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"25f81ad616d2","_type":"block","children":[{"_key":"70e12897879c","_type":"span","marks":[],"text":"Prioritizing testing opportunities based on potential and effort"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"e93db8e5b7ef","_type":"block","children":[{"_key":"ba43f80633af","_type":"span","marks":[],"text":"Testing and implementation in a controlled setup"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"5dce2f55af09","_type":"block","children":[{"_key":"8d47cb1118b1","_type":"span","marks":[],"text":"Learning and next iteration based on results"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"f8615aee6d37","_type":"block","children":[{"_key":"69e0b5c42a7b","_type":"span","marks":[],"text":"If you want to work more structured with this approach, you can read about "},{"_key":"bb9d823e4581","_type":"span","marks":["linkCro"],"text":"conversion rate optimization"},{"_key":"96bacea27040","_type":"span","marks":[],"text":" and how ongoing improvements are typically organized."}],"markDefs":[{"_key":"linkCro","_type":"link","href":"https://mercive.dk/services/conversion-rate-optimization"}],"style":"normal"},{"_key":"8717862c7747","_type":"block","children":[{"_key":"cb0de7c63d63","_type":"span","marks":[],"text":"If you want to discuss which innovation strategies have the most impact on your webshop, you can write to us at "},{"_key":"1bf2c2eab5a4","_type":"span","marks":["linkMail"],"text":"contact@mercive.com"},{"_key":"61f8556bdae5","_type":"span","marks":[],"text":" or call us at "},{"_key":"9297b8c61e24","_type":"span","marks":["linkTel"],"text":"+45 61 60 29 83"},{"_key":"e5649bbbd991","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"linkMail","_type":"link","href":"mailto:contact@mercive.com"},{"_key":"linkTel","_type":"link","href":"tel:+4561602983"}],"style":"normal"}],"date":"2025-06-01","settings":{"backgroundColor":{"_type":"color","alpha":1,"hex":"#ffffff","hsl":{"_type":"hslaColor","a":1,"h":200,"l":1,"s":0},"hsv":{"_type":"hsvaColor","a":1,"h":200,"s":0,"v":1},"rgb":{"_type":"rgbaColor","a":1,"b":255,"g":255,"r":255}},"paddingBottom":"md","paddingBottomMobile":"md","paddingTop":"md","paddingTopMobile":"md","textColor":{"_type":"color","alpha":1,"hex":"#000000","hsl":{"_type":"hslaColor","a":1,"h":200.000000000002,"l":0,"s":0},"hsv":{"_type":"hsvaColor","a":1,"h":200.000000000002,"s":0,"v":0},"rgb":{"_type":"rgbaColor","a":1,"b":0,"g":0,"r":0}}},"title":"Innovation examples – Learn to scale your webshop effectively"}