Paid Search

We always begin the process with a deep-dive audit of your current setup or market potential. We don’t believe in guesswork, but in data. Therefore, we build a granular account structure that gives us full control over which keywords we bid on, and just as importantly, which ones we exclude. This ensures you don’t pay for irrelevant traffic, but only for users with high purchase intent.

Operations are about constant optimization. We monitor your performance daily and adjust bid strategies based on ROAS (Return On Ad Spend) or POAS (Profit On Ad Spend). If you run an e-commerce business, we work extensively with your product feed to ensure Google Shopping and Performance Max campaigns have the best possible data to work with. We continuously test new ad copy and landing page experiences to improve quality scores and lower click prices.

Our partnership is based on transparency. You own your data, and we deliver reporting that is easy to understand. We don’t see ourselves as a passive vendor, but as a proactive partner who continuously challenges your setup. When the foundation is in place and the data shows green, we help scale the budget in a controlled manner, ensuring growth keeps pace with profitability.

How the process works

We start with an audit that reviews your account, keyword data, conversion tracking and product feed. The goal is to find where budget leaks and which keywords actually drive sales. From there we set a plan with clear targets for ROAS or POAS.

Next we build the account structure from scratch or clean up the existing one. We set up campaigns, ad groups, negative keywords and bid strategies so every krone works toward high-intent purchases. Once the foundation is running, we move into daily operations with continuous testing and optimization.

What is included

The work covers Google Search, Google Shopping and Performance Max, plus ongoing work on your product feed so campaigns have the best possible data. We handle keyword management, negative keywords, bid strategies, ad copy and landing page testing to raise quality scores and lower click prices.

On top of that comes transparent reporting that is easy to understand, along with ongoing sparring on setup, tracking and next steps. You own your data and accounts throughout.

Why feed quality decides results for webshops

For a webshop the product feed is the engine behind Shopping and Performance Max. Titles, descriptions, product types, images and custom labels determine which searches you appear for and how relevant the traffic is. A weak feed costs both impressions and profit.

We optimize the feed to match how your customers actually search, and segment products by margin and stock status. That way budget can be steered toward the products that genuinely make money rather than simply pulling in traffic.

Pitfalls we help you avoid

Most accounts lose money on the same things: missing or imprecise conversion tracking, overly broad keywords without negative lists, and scaling before data shows stable profitability. When tracking is wrong, the algorithm optimizes toward the wrong signals.

We focus on POAS, not just ROAS, so growth is measured on actual profit rather than revenue alone. That means we would rather scale in a controlled way than quickly, so budget keeps pace with profitability.

How Mercive works

We see ourselves as a proactive partner, not a passive vendor. We continuously challenge your setup, question the data and suggest the next steps rather than waiting to be told. Everything is based on data, not guesswork.

Because we work deeply within Shopify and ecommerce, we connect ad operations with product feed, landing pages and conversion. That gives a full picture of what actually creates profitable growth in your webshop.

Related services

See also our related services:

• Paid Social
• E-mail Marketing (CRM)