Paid Social

A successful social media setup starts with the technical foundation. Before we launch, we ensure tracking (Pixel and Conversions API) sends the correct signals back to the platforms so the algorithms can work for us. We build an account structure sharply divided into 'Prospecting' (new customers) and 'Retargeting' (capture), ensuring the user meets the right message depending on where they are in the customer journey.

In today's market, the creative is the biggest driver of performance. Therefore, we work methodically with creative testing. We continuously test different 'hooks', visual formats (UGC, video, static), and sales angles. Social media is about content diversity and seeking different types of audiences for your product. When we find a winner, it gets scaled, while losers are turned off quickly to save budget.

Scaling happens according to fixed rules based on profitability (POAS) rather than just revenue (ROAS). We navigate the complex attribution landscape and help you understand the interplay between views and sales. We monitor frequency and audience overlap to avoid wasting money on hitting the same people too often. The result is a scalable engine that delivers stable growth month after month.