Where brand meets commerce: An amplified digital presence

Exercere is in a strong growth phase, scaling fast and gaining momentum across markets. To support that journey, their ecommerce setup needed to evolve. The existing Shopify solution limited flexibility, personalisation, and the use of data. The ambition was clear: a platform built for sharper operations, stronger customer relationships, and international growth.

At the same time, there was a clear gap between the brand experience on social and the website. Exercere have built a strong visual presence through editorial photography and campaign storytelling, and the ecommerce needed to reflect that same standard.

With a clear brief and tight timeline, we worked across strategy, design, and development to restructure their Shopify platform. From the start, it was clear that Exercere had something strong to build on. The visual language was already there: in the photography, the campaigns, the way the brand showed up on social. Our job was to bring that same confidence onto the website. Through design workshops and wireframing, we structured the experience around that potential and let the design amplify what the brand was already doing well.

The result is a platform the internal team can own. It is straightforward to update, built for agile merchandising, and ready for personalisation without relying on external support for everyday changes.

Beyond the initial launch, we continue to work with Exercere on custom landing pages built for brand amplification. Each page is designed to activate a specific campaign or collection, pulling the brand's visual profile into a focused experience that converts new audiences without feeling like a generic shop page.

• A new ecommerce front-end that looks and feels like the brand customers know from social
• A more agile day-to-day setup where the team can manage and personalise the platform on their own terms
• Clean integrations and stronger data across the business
• Custom landing pages that make campaign launches faster and more effective
• A Shopify foundation built for growth, new collections, and new markets