Launching a new mens beauty brand in the US

KIZEN is a mens beauty brand owned by the Suntory Group in Japan with ambitions to establish a strong direct to consumer presence in the United States. The brand was entering a highly competitive market where speed clarity and execution were critical.

As a new brand KIZEN needed a scalable ecommerce foundation that could support both direct to consumer sales and marketplace distribution while enabling subscriptions customer engagement and future growth. The setup had to be efficient reliable and ready for launch across multiple channels from day one.