Unifying commerce for B2C, B2B and retail on Shopify PLUS

Karamel Kompagniet is a well known Danish confectionery brand with a strong presence across ecommerce, B2B sales and physical retail stores.

The existing Umbraco based setup was no longer able to support the brands operational complexity or growth ambitions. Managing B2C, B2B and POS as separate systems created friction across teams and limited scalability. At the same time, data consistency, inventory handling and sales workflows required a more unified and reliable foundation.

The goal was to consolidate all commerce activities into a single platform that could support ecommerce, wholesale and retail while improving internal workflows and future readiness.

Backed by a full wireframe process from our design team, focusing on product distribution and brand exposure, we led the migration from Umbraco to Shopify Plus and consolidated Karamel Kompagniets entire commerce setup into one platform.

The project included B2C ecommerce, B2B sales flows and Shopify POS for retail stores, all operating within the same Shopify ecosystem. Each channel was designed with tailored user journeys, pricing logic and access control while maintaining a consistent brand experience.

To support operations and sales teams, we integrated the full ERP setup through IEX, ensuring reliable data flow across products, inventory, customers and orders. This created a strong structural foundation and improved collaboration across sales teams while reducing manual work and complexity.

• Successful migration from Umbraco to Shopify Plus
• Unified B2C, B2B and POS setup within a single platform
• Full ERP integration through IEX supporting structured workflows
• Improved data consistency across products, inventory and orders
• A scalable commerce foundation supporting continued growth across channels