Launching a branded matcha universe with Emili Sindlev

ODD BALANCE is a new matcha brand launched in Denmark in collaboration with Emili Sindlev with strong awareness driven by community and social presence.

As a new brand, ODD BALANCE needed a complete digital foundation that could support brand storytelling and commercial execution from day one. The ambition was to create a clear and distinctive digital presence while ensuring the setup was flexible enough to support future growth and interest outside Denmark.

The challenge was to design and launch everything from scratch while aligning brand identity, ecommerce strategy and marketing execution within a short timeframe.