Launching a fragrance brand built on storytelling and emotion

Oscar Emil is a new fragrance brand founded by a young entrepreneur from Switzerland with a clear ambition to translate human emotion into scent.

The brand launched with its first collection, the Love Collection, consisting of six fragrances, each representing a chapter of the human love story, from first love and heartbreak to joy, transformation and reflection.

As a new brand entering a highly competitive category, Oscar Emil needed more than a webshop. The challenge was to create a digital experience that could communicate emotion, poetry and storytelling, while introducing the fragrances in a way that felt immersive and distinctive from day one.

At the same time, the platform needed to be launch ready, scalable and suitable for showcasing the brand on a global stage across Europe and the United States.

We partnered with Oscar Emil from the very beginning to help shape and mature the creative concept behind the brand.

Together, we guided the art direction and visual universe, ensuring the emotional narrative was consistent across brand expression, digital design and ecommerce. To support the storytelling, we created AI generated visuals for each fragrance, building unique story worlds that reflect the emotional journey behind every scent.

Based on this foundation, we designed and developed the final webshop on Shopify, with a strong focus on flow, atmosphere and narrative rather than traditional product driven ecommerce. The experience invites users to explore the universe of Oscar Emil, understand the story behind each fragrance and connect emotionally before making a purchase.

• Successful launch of a new fragrance brand from concept to live platform
• A distinctive digital universe focused on emotion, storytelling and poetry
• AI generated visuals supporting each fragrance narrative
• Custom designed Shopify webshop aligned with brand expression
• A scalable foundation supporting exposure across Europe and the United States