Launching a fragrance brand built on storytelling and emotion

Oscar Emil is a new fragrance brand founded by a young entrepreneur from Switzerland with a clear ambition to translate human emotion into scent.

The brand launched with its first collection, the Love Collection, consisting of six fragrances, each representing a chapter of the human love story, from first love and heartbreak to joy, transformation and reflection.

As a new brand entering a highly competitive category, Oscar Emil needed more than a webshop. The challenge was to create a digital experience that could communicate emotion, poetry and storytelling, while introducing the fragrances in a way that felt immersive and distinctive from day one.

At the same time, the platform needed to be launch ready, scalable and suitable for showcasing the brand on a global stage across Europe and the United States.