Optimizing global ecommerce for performance and growth

SAYSKY is a rapidly growing running brand expanding across multiple international markets with increasing product complexity and strong global partnerships including PUMA.

Operating across seven dedicated markets, the existing ecommerce setup needed to better support customer journeys, product education and consistency across regions. At the same time, internal workflows around product data and operations required improvement to keep pace with growth.

The challenge was to evolve the ecommerce experience without losing speed while creating a stronger connection between product functionality, brand storytelling and conversion.