Shopify is one of the world's most used e-commerce platforms, and many Danish companies have already built their online stores on Shopify. There's a good reason for that. The platform combines user-friendliness, flexibility, and performance – making it possible to run a professional online store with minimal technical complexity.
In this guide, we will go through what a Shopify webshop is, how to get started, and why it is so popular among modern brands.
What is a Shopify webshop?
A Shopify webshop is a digital store built on Shopify's platform. It is a hosted solution, where Shopify takes care of all the technical aspects such as hosting, security, and updates. You gain access to a user-friendly admin interface, where you can create products, set up designs, manage inventory, and process orders – without the need for technical knowledge.
If you are considering buildingwebshop with Shopify, you get a solution that scales with your business and is easy to work with on a daily basis.
Advantages of building a webshop in Shopify
Awebshop in Shopifyhas several advantages compared to, for example, WooCommerce, Magento, or custom platforms:
- Intuitive backend and drag-and-drop editor
- Fast time-to-market
- Built-in hosting, SSL, and performance optimization
- Access to thousands of apps and integrations
- Support for B2B, subscriptions, promotions, and discounts
- Scaling to new markets through Shopify Markets
Shopify is suitable for both startups and established brands because it provides a robust and reliable online store without technical complexity.
Design and themes in Shopify
All Shopify webshops are developed on a "theme," which determines design, layout, and features. There are free and paid themes available – but we always recommend paid themes, as they are better optimized for performance and branding.
At Mercive, we work with three approaches to Shopify themes:
- Standard: A paid theme configured without code changes
- FlexA theme with some adjustments in the code and custom sections.
- CustomA well-crafted design based on Figma, built with custom code on top of a paid theme.
We ensure that your Shopify webshop not only looks good – but converts.
You can read more about how we work with Shopify themes.here.
Functions and integrations
A modern Shopify webshop can do most things out of the box – and the rest can be solved with apps or API integrations. Among the most important features, you will find:
- Shopify Payments, MobilePay, Klarna, and other payment solutions
- Advanced discount engine, campaign codes, and bundling
- Integration with Klaviyo, Meta, GA4, and PIM systems
- Shopify Markets: local currency, domain, price, and inventory per market (read our Shopify Markets guide)
- B2B functionality via Shopify Plus and Shopify B2B
We often help to expand the functionality so that it matches the business needs.
Who is Shopify webshop suitable for?
Shopify is suitable for most types of online stores, but especially:
- Fashion, beauty, and lifestyle brands
- Brands that sell internationally
- Companies that want to avoid technical operations
- Teams that want to work effectively with content, campaigns, and email
We are seeing more and more companies switch from Magento, WooCommerce, and DanDomain to Shopify due to the platform's stability and user-friendliness.
Ready to build your Shopify webshop?
At Mercive, we have helped over 100 brands establish a professional webshop on Shopify. We work with design, development, and strategy to ensure your webshop performs from day one.
